The report claims the American fast food uses the advertisement " Bomb " Children

The report claims the American fast food uses the advertisement " Bomb " Children
The report claims the American fast food uses the advertisement " Bomb " Children
Washington, November 9 (Xinhuanet) (reporter Ren HaiJun) The report that the researchers of Yale University announced on the 8th claims, American fast food is devoting more efforts to propagating, hold a campaign of advertising through TV and Internet, does not promote healthy food and fast food brand to children. Yale University draws Germany's food policy and investigation of the fat centre to find, American fast food costs 42 hundred million dollars together in 2009, utilize TV, Internet, social media and mobile phone application software to advertise, among them " with 2 year old about low age children for advertising quantity of target ' large) Make people stunned " . Researcher Jennifer and Harris participating in investigating expresses at a teleconference on the same day, though fast food enterprises have promised to improve the marketing behavior, they seem to be devoting more efforts to propagating to children. Nowadays, the intersection of preschool child and every day than 2003 large 21 the intersection of fast food and advertisement that see on TV, this kind of advertisement that old children see increases 34 compared with the same period of last year. For example, one famous fast food Company of U.S.A. has 13 websites, each website can attract 3 6 every month. 5 more than under the age of 12 children Wan browse through, among them one website to regard preschool child as target specially even more. It is introduced, American fast food giant and other large-scale food shops has taken a stand in 2007, will control and direct against the advertisement of the children under the age of 12 strictly. But this investigation finds, the efforts that the American fast food supervised oneself have already failed. Researchers say, in managing the fast food, the governmental personnels at all levels should regard children as protecting the colony primarily, prevent the fast food from utilizing the advertisement to children " Bomb " . U.S.A.'s disease controls and prevents the data that the centre offer to reveal, U.S.A. nearly has the children of 2/3 of the adults and 15 who are overweight or fat, it is one of the important factors that the diet is unhealthy.


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